Social Media as a Communication Tool

Social media is an incredibly useful tool for brands, but not just for marketing purposes.  Twitter can be used for customer support, which is commonly seen when people send complaints to brands and the brand responds with help.

Specifically, this is seen time and time again with airlines.  American Airlines solved this customer’s problem solely through Twitter.  This is quite convenient and increases customer loyalty.

Good for the brand, good for the business and good for the customer.

Aside from being generally helpful for customers, brands communicating through social media can be fun for both the customer and the business.  Colourpop (a makeup brand) uses their Twitter to interact with customers, consistently asking them for their opinion on product names, colors, and what they should come out with next!

Having a brand outreach on social media is what sets companies apart and keeps the customer involved as an active participant.  It makes the customer feel appreciated and helps them decide if they want to do business with them again. It’s also a fun way to communicate all-around and should be utilized more.


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Creating and Maintaining a Professional Brand

In the age of digital media, it is incredibly important to have a professional appearance across all social media platforms.  Time and time again, countless people have lost his/her job due to their online presence.

I personally have no problem with this.  Personal media presence is a vital aspect of who a person is.  It’s their brand: it’s representative of both personal values and the degree of professionalism that can be brought to a job.

Personal brand can be used for good.   Especially in media jobs, having a high following and compelling tweets can be what sets candidates apart. Being exceptionally skilled at social media can be put on a resumé and it can even lead to a career running social media outlets.

The problem is finding and creating your own personal brand and maintaining it.  Personally, I think my personal social media accounts are very reflective of myself as a person.  They reflect my values as well as things that I am passionate about.

Creating your brand is all about who you are as a person.

To curate your own personal Brand, you need to first find out what you’re good at and what makes you stand out as a person.  Showcase that.  Show off your skills and keep learning to improve those you are not as good at.  Become well-rounded to make yourself more appealing to a client/company.

Utilize your social media platforms as a professional, yet reflective version of yourself!  Creating a logo is also a good start.  That way it can be placed all around your social media pages as well as on your resumé to be cohesive.  If you’re not great at graphic design, commission a student designer or watch YouTube videos on how to create a basic logo.

Become an expert on yourself and what you can bring to the table.  Perfect your elevator pitch (15 seconds worth of information on who you are, what you’re doing, and what you want to do).  This is highly important in networking events as you want to make yourself memorable and appealing.

Creating a personal brand doesn’t happen overnight.  Your personal brand will be constantly evolving as your skillsets and experiences grow, but starting now can make the world of a difference.